It’s been said that “the medium is the message,” meaning that how you say something is said is just as important as what is being said. That’s especially true when it comes to marketing your business.
Business signs serve a lot of functions today. They help customers find your location. They reinforce your brand identity. They advertise products and services. And they attract potential new clients by introducing more people to your brand.
To do any of these things, however, business signs have to be eye-catching.
Since 2001, ThumbPrint has provided more than 1,700 commercial clients with head-turning, brand-growing, impression-getting, and conversion-driving custom signage. If there’s one thing we know better than anybody, it’s how to create eye-catching business signs. Let us put our knowledge and experience to work for you!
How to Make Eye-Catching Business Signs: 4 Essentials
A lot of different things go into creating attention-grabbing custom business signs. Most of these factors, however, can ultimately be slotted into one of four categories.
Here at ThumbPrint, we consider these the “essentials” of sign creation. Whatever your business, whatever your brand, whatever type of sign you need, our job isn’t done until you’re fully satisfied.
Choosing the best place to install your custom business sign is one of the most critical decisions a business can make when it comes to branding. Location affects not only the visibility of your sign (even the most stunning retail signage isn’t any good if it’s hidden behind a tree, for example) but also the form and function of the sign itself.
Depending on where your sign will go, it could impact the sign’s shape, as well as its length, width, and thickness. It can also impact whether your sign is installed via hanging, mounting, or possibly being staked into the ground. Knowing these things ahead of time makes it easier to design an eye-catching sign.
Colors often play a major role in branding, and that’s doubly true of signs. Think of the iconic black, yellow, and white of 21st Century’s real estate signs, or the red and yellow of the McDonald’s arches. How you incorporate colors into the design of your sign has a big effect on how head-turning that sign will be.
For instance, bright, bold primary colors are often much better at getting people’s attention than dark, pale, or muddied colors. Just as important is contrast; having two similar colors too close together can make it difficult for customers to make out individual branding elements. Juxtaposing two or more distinctly different colors helps create a sense of visual dynamism that draws people in.
When it comes to sign-making, design is law. It’s what differentiates you from everybody else. Whether we’re talking about exterior signage or interior point of purchase signage, a good sign shouldn’t just tell you the name of the business; it must also communicate the brand identity in some way.
A major element of sign design involves picking a distinctive font, or modifying a common one in a way that makes it uniquely “yours.” You may wish to create a wholly unique logo from scratch. Your sign can also incorporate other visual elements, such as colorful patterns, shapes and icons, or even photographic images. Don’t have a premade design in mind? ThumbPrint’s experienced graphic design associates will work with you to create something brand new.
As crucial as good design is when creating eye-catching business signs, there’s always the danger of overdesigning. Maybe the front is so unusual that the text becomes illegible. Maybe there are so many visual elements that the customer’s eyes don’t know where to go.
Making sure your sign is readable, recognizable, and easy to understand isn’t just important for waypoint signs. It’s important for all signs. There has to be a sense of balance and coherence between all the design features. Without it, people may become overwhelmed and may even end up referring to your sign as ugly. Nobody wants that, least of all you.
Get Your Custom Business Signs from ThumbPrint
More than just words printed on pieces of metal or plastic, business signs are extensions of the companies they represent, as well as the people who work there. If you want to ensure that your signage reflects your company accurately, custom business signs from ThumbPrint are the best way to do it.
At ThumbPrint, we employ only the most experienced, knowledgeable sign-making professionals and utilize only the highest-quality, longest-lasting materials. Why settle for anything less? Contact ThumbPrint today to get started!