If you’re a retail business owner, you probably know that impulse buying accounts for a large amount of your bottom line. In fact, according to one study, over 87% of U.S. shoppers make impulse buys and about 50% of all grocery items sold are purchased on impulse.
This means that a large number of customers are making an equally large number of unplanned purchase decisions right inside your store. How can you harness this fact and direct customers to the products or services you’re most invested in? The answer is Point of Purchase signage from ThumbPrint.
Since 2001, ThumbPrint has helped provide more than 1700 commercial clients with head-turning, attention-grabbing small and large format printing services. From elaborate retail displays and corporate fleet wraps to custom-made stickers, magnets, and everything in between, ThumbPrint is the premier nationwide designer, printer, and installer of high-quality, long-lasting branded graphics.
Point of Purchase Signs Bring Attention to Specific Products
Point of Purchase signage, or P.O.P. signage, is a type of retail signage located near the products or services it is marketing, or near a transaction site, such as a checkout kiosk or cash register. Point of Purchase signs can be simple or elaborate, incorporating everything from small signs with basic graphics to large end-cap displays with complex patterns spread across multiple panels.
ThumbPrint is proud to offer a diverse assortment of Point of Purchase signage options, including:
- Life-Size Cutouts
- Cut-Shaped Signs
- Indoor Banners and Retractable Banner Stands
- Custom Acrylics
- Directional Signage
…and much, much more!
If you’re looking to advertise a new product or service, increase sales of an existing one, or just better direct the flow of traffic through your store, Point of Purchase signs are a great way of drawing the attention of customers and potentially stimulating valuable impulse buys.
Point of Purchase can also be used to advertise specific promotions or sales, or to group similar products together for an upcoming event, such as students going back to school, local graduations, or a national holiday.
Increase Sales with ThumbPrint Point of Purchase Displays
Not only is Point of Purchase signage effective, but it’s also affordable, too. Unlike paid media advertisements, which are expensive and can easily be forgotten by customers by the time they make it to the store, Point of Purchase graphics offer immediate results.
By appealing to customers when they’re already in a transactional mindset, and then giving them the means of acting on that mindset, Point of Purchase signs have great potential for increasing revenues for your business.
For over 20 years, the expert designers, printers, and installers at ThumbPrint have helped retail business owners reach new levels of audience awareness and sales success. Our high-quality work, meticulous attention to detail, and strong focus on client satisfaction have earned us countless 5-star customer reviews on Google, Yelp, and Facebook.
Here at ThumbPrint, we use only the highest-quality, longest-lasting materials and the best state-of-the-art equipment. Bring your original design to us or let us create one for you. There’s no job too large or too complicated. If You Can Imagine It… We Can Image It™!