Did you know that 91% of people notice words and pictures on fleet vehicles?
Or that 75% of people develop positive impressions of businesses that use fleet graphics?
Or that 29% of people base their buying decisions on those impressions?
These statistics, reported by the ATA and Robinson, Yesawich, & Pepperdine, Inc., underline just how important commercial fleet graphics are for any company looking to maximize ROI while minimizing CPM. In fact, it’s estimated that a single vehicle wrapped with fleet graphics can garner 30 MILLION VIEWS ANNUALLY!
From taxi cabs and delivery vans to tractor-trailers, tanker trucks, and everything in between, whatever your industry, ThumbPrint can transform your fleet vehicles into eye-catching, brand-expanding mobile advertisements.
ThumbPrint is the premier nationwide installation company for commercial fleet graphics. Whether you’re looking to outfit your fleet with spot graphics, partial wraps, or full body vehicle wraps, we have the resources, skills, and experience to bring your vision to life. If You Can Imagine It… We Can Image It™!
Grow Your Business with ThumbPrint Fleet Wraps
In many cases, fleet vehicles act as a potential customer’s first introduction to your company. How do you make the most of that introduction? How do you ensure that the image your fleet projects is consistent with your brand identity?
The answer to both of these questions is simple: ThumbPrint fleet wraps.
According to research by the OAAA and PJ Solomon, the typical CPM for broadcast television ads is between $24 and $45. The CPM for magazine ads is $23 while CPM for newspaper ads is $54. Even online ads can have a CPM of up to $40.
What does the OAAA estimate is the average CPM for commercial fleet graphics? Between $0.48 and $0.77! That makes fleet wraps one of the most cost-effective advertising platforms available to businesses today.
Fun fact: consumers are 2.5 times more likely to pay attention to vehicle fleet graphics than traditional billboards or other static ads. But that only tells half the story about how powerful an advertising tool commercial fleet wraps truly are.
Unlike ads that target only certain demographics, commercial fleet graphics are seen by anyone and everyone in all of the areas where you do business. As a form of mobile marketing, fleet graphics have virtually limitless potential.
Being a 3M certified fleet graphics company, ThumbPrint uses only the highest quality, longest-lasting, best-in-class 3M vehicle wrap films, as guaranteed by the 3M™ MSC™ Warranty. The materials that we use provide both eye-popping image quality and durable protection against the elements.
To further maximize the longevity of your fleet wrap, ThumbPrint is happy to offer 6-month, 3-year, and 5-year ceramic coating options from 3M; this coating keeps your graphics look their best and makes for easy cleaning during the lifespan of your wrap. Our wraps can also be easily altered, updated, or replaced for a nominal cost.