In today’s oversaturated market, it’s hard getting noticed. Consumers have more options than ever before and competitors are looking for any advantage they can to differentiate themselves from the rest of the pack.
With so many businesses vying for the same audience, it’s important to use every tool at your disposal to make your name and stake your claim. Among the biggest resources that many companies have access to, but too few companies are savvy enough to capitalize on, are fleet vehicles.
A lot of businesses use fleet vehicles to transport products or perform services, but not enough businesses use them to advertise themselves. No one knows better than ThumbPrint the potential of commercial fleet graphics to turn humdrum company vehicles into attention-getting mobile advertisements.
Over the course of more than two decades, ThumbPrint helped upwards of 1700 commercial clients grow their brand using high-quality, long-lasting commercial vehicle wraps. We can do the same for you. Contact us today to get a quote.
Why Choose Commercial Vehicle Wraps for Your Fleet?
What is it about vinyl wraps that make them such an attractive marketing strategy for businesses of all kinds? What advantages do wraps have that vehicle paint jobs do not?
These questions and more are answered below in this handy guide outlining the benefits of a commercial vehicle wrap. If you have any questions or concerns, don’t hesitate to contact ThumbPrint today. Your satisfaction is our highest priority.
Commercial Vehicle Wraps Attract Attention
One of the most important aspects of any business is simply getting your name out there, communicating to as many people as possible who you are, what you do, what your products and services are, how to get a hold of you, and what your values are.
ThumbPrint vehicle wraps allow you to do all of that and more. A single wrap can get between 30,000-80,000 impressions per day, which adds up to a whopping 30 million impressions per year. What’s more, Surveys have found that 91% of people notice words and pictures that appear on fleet vehicles, and that 75% of people have a positive view of businesses that use commercial vehicle wraps.
Commercial Vehicle Wraps Are Inexpensive
Earning impressions is crucial to any business’ marketing strategy. What seperates a truly successful business from its competitors, however, is the ability to gain those impressions at the lowest possible cost. After all, if you spend more money getting impressions than you bring in thanks to conversions made through those impressions, you’re not really gaining anything.
Fortunately, commercial vehicle wraps have a lower CPM (“cost per mille,” which refers to the cost per one thousand ad impressions) than many other advertising formats. In fact, with an average CPM of just 77 cents, commercial vehicle wraps are both more effective and more cost-efficient than traditional billboards, newspaper ads, radio ads, and television ads.
Commercial Vehicle Wraps Last Longer
At ThumbPrint, we understand that, even with such an affordable CPM, if you’re going to spend a portion of your marketing budget outfitting your fleet with commercial vehicle wraps, you want to be sure that investment will continue to pay off well into the future. With that in mind, it’s worth noting that the average vinyl wrap has a life expectancy of up to 10 years.
As a comparison, in most cases a repainted vehicle has only between 2-5 years before the pain job starts to significantly degrade. With proper care and a small amount of maintenance, your commercial vehicle wrap should last you a long, long time. What’s more, a commercial vehicle wrap can help protect your vehicle’s native paint job from the elements, increasing its potential resale value.
Commercial Vehicle Wraps Are Quick & Easy
Long-lasting durability isn’t the only advantage that commercial vehicle wraps have over fleet repainting. They’re also quicker and easier to install, repair, remove, and even replace. Here at ThumbPrint, the average length of time it takes to install a full vehicle wrap, from design to completion, is around 10 business days.
When you repaint a vehicle, the changes you make are more or less permanent. Any alterations you wish to make are costly and time-consuming. With ThumbPrint commercial vehicle wraps, however, you can easily modify or replace an out-of-date wrap, such as one that features obsolete branding or information that is no longer accurate.
Commercial Vehicle Can Enhance Any Fleet
Not all fleet vehicles are created equally. Most businesses have a variety of different kinds of vehicles. In addition to having different colors, different makes, and models, your company may make use of cars, vans, trucks, SUVs, trailers, and more. ThumbPrint commercial vehicle wraps are a great way of creating a sense of uniformity and professionalism across your entire fleet.
Our commercial vehicle wraps can be custom-printed to fit any vehicle, regardless of shape or dimensions. For larger vehicles, a full wrap may not be economical or practical. That’s why ThumbPrint is proud to offer both partial vehicle wraps and spot graphics options as well. Just as there’s no job too big or complex for us to handle, there’s no fleet vehicle that we can’t wrap. Whatever your needs, we will always do our best to accommodate you.
Enjoy the Benefits of Commercial Vehicle Wraps with ThumbPrint
Now that you know about the biggest benefits of commercial vehicle wraps, you may be asking yourself why your company’s fleet doesn’t use them. Well, we’re wondering the same thing!
As a nationwide 3M-certified graphics installer with more than 20 years of experience, no one is better equipped to help you grow your brand than ThumbPrint. With our commercial vehicle wraps, you can reach more customers in a fraction of the time for a fraction of the cost.
Bring in your own premade design or let our graphic design associates create original branded graphics just for you. We have the tools, the experience, and the knowledge to do the job right. Don’t settle for anything less than the very best. Contact ThumbPrint today!